What is the meaning of wlowi?

Wlowi pronounced WL’OW’WEE is a direct translation of the
word “Blue” in the Indigenous First Nations language of the Abenaki people.

The story behind


The word Wlowi is part of our founders’ First Nations traditional name. In full Wlowi Mamijola
Behanem from the megezo clan, translating to Blue Butterfly Woman from the
Eagle clan. 

Wlowi Mamijola Behanem had a mission to learn about her Indigenous First Nations traditional way of life, after learning of her Indigenous First Nations ancestry.  She sought out to learn the old traditions, medicines and ceremonies that were banned on  these lands. A major part of the Indigenous First Nations traditional way of life is learning about medicinal plants. 

The discovery of the recipe..

In WLOWIs’ beginning days, she was on a search for a medicine to help my Grandfather with his psoriasis skin irritation. Believing in the greater Universe and the First Nations spirituality she prayed for an answer by which was answered. Her spiritual guide taught her the recipe and how to process the ingredients traditionally. Arriving with the salve in hand back home to my Grandfather he was far from enthusiastic to try out some ‘hocus pocus’ salve. Reluctant he tried out this ‘hocus pocus’ salve only in a tiny section. By the next week of using this little pot of salve, he expanded to many more sections admitting her ‘hocus pocus’ salve made his skin feel great again.


Why and how we started selling?

On a drive home on a hot summer evening, she spotted a bundle of fresh plant material as yard waste disposal. She stopped and asked the homeowner who is an older proud Italian man if she could take the plant material. He asked, “what you do with this?” In which she gave him the story of this paste salve. The next week she brought him a jar of this medicine salve. He of course reached into his pocket to give her money as he couldn’t accept it as a gift. She had profusely refused the money as this was not a traditional value to accept money in return for a medicinal item. Upon arriving at home she called her spiritual leader and explained the situation. With laughter, she responded he was only doing what he knows, besides we can’t barter/trade with items in this age. Out of the blue, this Italian man called her back for more cream this time to send to Italy for a family member. As he requested she brought him more of the cream. He called a few months later with delight letting her know his brother was finally comfortable in his skin again. He told her more people to need to have access to this cream and from there we knew MANY others can benefit the rewards of ‘Green Paste.’




Our logo is a recreation by Sydney Moreau from a hieroglyph found in the Mi’kmaq (pronounced MiG’Ma) common English name Micmac) territory. This area covers the eastern maritime Atlantic shores of Turtle Island around the Quebec Gaspé peninsula down to the US Atlantic shores of northern Maine. 

The spiritual meaning of the butterfly to the First Nations Indigenous peoples is the balance between the physical and spiritual world. The interconnection of the duality of the two worlds. The butterfly begins it’s a journey in this physical world as a caterpillar moving in preparation to build a cocoon to begin its new journey of metamorphosis to a colourful beautiful butterfly. The butterfly flutters among the flowers pollinating our plants producing a bountiful harvest of medicine and foods to replenish our bodies with the fuel we need.